Design proposals must include complete uniform designs for two key roles: flight attendants and ground staff, catering to both male and female employees. The designs should accentuate Shenzhen Airlines corporate culture and the characteristics of the industry. Participants are expected to deeply understand the airline’s corporate culture and brand philosophy. Designs may integrate such elements as logos and patterns, and should maintain a unified primary color scheme and style that is simple, elegant, and highly recognizable while accurately conveying the brand’s values and industry attributes.

Design proposals must align with apparel trends anticipated for the next 10 to 15 years, embodying a contemporary feel, technological sophistication, and cultural relevance. Incorporation of “China-Chic” elements, Shenzhen’s local characteristics, intangible cultural heritage techniques, and eco-friendly, sustainable technologies is encouraged. And innovation is expected in silhouette, symbolism, fabrics, and craftsmanship. The designs must be suited to the service environment, projecting professionalism, and approachability, with emphasis on “comfort in practicality” and “functional appropriateness”. The uniforms should clearly distinguish among different role rankings while remaining efficient and cost-effective, and in the meanwhile satisfy the demands of high-intensity work through material innovation and structural optimization.

Eligible participants:

Domestic and international apparel companies, fashion design schools/colleges, independent design studios, individual designers, etc.

Schedule:

Call for submissions: from now until 24:00, October 14, 2025

Shortlist award evaluation: October 18, 2025

Final evaluation: Before December 31, 2025